There are three types of OOH Digital networks:
Retail
Out-of-Home Digital networks that appear in retail locations such as stores, restaurants and shopping centres.
Video boards
Large format, full-motion LED video boards available in a variety of outdoor locations to reach pedestrians, commuters and shoppers.
Place Based
Out-of-Home Digital networks positioned with a specific ‘place’ in mind, usually targeting a narrow demographic. Examples include movie screens, theme parks, taxis, buses and elevators.
Discover CODA member OOH Digital networks in Canada by clicking on the tabs below.
ONESTOP RETAIL NETWORK
Network summary:
In 2005, the Retail Council of Canada recommended Sporting Life and ONESTOP to partner, conduct research and launch a 6-month in-store Digital Media Network. Both agreed to this unique opportunity in order to understand the benefits of a digital media network in a retail environment, its ability to enhance the customer’s shopping experience, and communicate new marketing programs to the staff. The success of the 6-month study resulted in a major Digital Media Network launch in November 2006 at Sporting Life’s two major Toronto stores – a total of 25 - 40” portrait LCD screens and an interactive Kiosk at both locations. An upscale demographic with very high household income indexes, Sporting Life‘s corporate brand image is a perfect target market to strategically promote in-store and 3rd party upscale brands on their new Digital Media Network.
Reach:
130,000 Sporting Life customers monthly.
Creative Format:
- video dimension should be at least 720x540 for split screen or 1280x540 for full wide screen
- all video should be progressive video, square pixel (1:1)
- video must be delivered on CD-ROM or DVD-ROM in mpeg2 or uncompressed mov
Rate Card:
Supplied upon request.
Sales Contact:
Mike Gibbons
Director, Sales Strategy
416-646-4392
mgibbons@onestopmediagroup.com
Market Coverage:
Toronto – Sherway Gardens and Yonge/Lawrence
Website:
www.onestopmediagroup.com
Pinpoint Media Digital Network
Network summary:
Pinpoint Media owns, manages, and maintains the Mac’s/Couche-Tard Digital Network across Canada. With 1400 locations and over 4200 screens, our advertisers have access to 560 million consumers on an annual basis. Each store boasts two 32” digital screens airing 10 second spots 192+ times per day, and up to two 17” POS screens at the cash airing 5 second spots 384+ times per day.
Pinpoint’s Digital Network allows advertisers to target specific audiences to deliver sales lift and brand building media objectives.
Reach:
32,340,000 weekly impressions. 1100 daily transactions per store, 4200 screens nation-wide.
Creative Format:
File Types: still image, flash animation, or full motion video
32” Screens: 1360 pixels wide by 768 pixels high, audio—yes
17” Screens: 768 pixels wide by 944 pixels high, audio—no
Rate Card:
Available upon request
Sales Contact:
John Brosseau
Head of Sales
Phone: 416.596.0246 ext. 2411
john.brosseau@pinpointmediagroup.ca
Market Coverage:
Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia
Website:
www.pinpointmediagroup.ca