There are three types of OOH Digital networks:
Retail
Out-of-Home Digital networks that appear in retail locations such as stores, restaurants and shopping centres.
Video boards
Large format, full-motion LED video boards available in a variety of outdoor locations to reach pedestrians, commuters and shoppers.
Place Based
Out-of-Home Digital networks positioned with a specific ‘place’ in mind, usually targeting a narrow demographic. Examples include movie screens, theme parks, taxis, buses and elevators.
Click here to view the CODACAN's recommended DOOH Audience Metrics Guidelines and sample formula applications.
Discover CODA member OOH Digital networks in Canada by clicking on the tabs below.
Canadian Health Media Network
Network summary:
CHMN is a marketing affiliation of DOOH operators serving high traffic medical waiting rooms nation wide.
The network airs informative, entertaining and relevant content to enhance the viewer’s waiting room experience. CHMN’s national network of subscribers includes multi-practice medical centres, primary care facilities, family health centres, hospitals as well as medical laboratories, x-ray and ultrasound clinics.
Viewers represent key demographic cohorts that are proactively health conscious and whose priorities are “family” and “healthy living”.
Reach:
Weekly Reach: 522,000
Waiting Rooms: 550
Creative Format:
http://www.chmn.ca/network-specifications.shtml
Rate Card:
Available on request
Sales Contact:
Ed Voltan
CEO
Canadian Health Media Network
416-486-0110 x 206
e.voltan@chmn.ca
Market Coverage:
Vancouver, Edmonton, Red Dear, Calgary, Manitoba, Sault Saint Marie, Hamilton, Kit/Lon, Toronto, Kingston, Ottawa, Montreal, Quebec City & Halifax
Website:
www.chmn.ca
NEWAD
Network summary:
NEWAD's expertise focuses on a very specific target market: the Young & Affluent(TM).
Young & Affluent(TM): A hard-to-reach segment of the population that has a profound influence on consumer trends. Composed mainly of adults aged between 18 and 34 years old who are single, don't have children, lead an active lifestyle and have higher than average discretionary income.
Reach:
NEWAD offers more than 2,500 high-traffic advertising locations across Canada divided in 3 networks:
- Restos & Bars
- Health & Fitness Centers
- Colleges & Universities
Our 20,000 advertising boards come in a variety of formats that are adaptable to your needs: MiniBoards, BacklitBoards, BigBoards, eBoards, Electro-Luminescent Boards, MirrorBoards, SoundBoards, SMS products, and Postcards.
NEWAD's digital network has 500 eBoards in 7 major cities across Canada for total of 1,128,000 impressions delivered over a 4 week campaign.
Creative Format:
NEWAD's eBoards are unique in their ability to combine high-definition visual and sound to capture the attention of consumers. The motion activated video plays on 2 sizes of LCD screens; 15-inch or 19-inch. The 15-inch screen is complimented with a poster in the same frame and the new 19-inch eBoards have a sleek, sophisticated design and wireless Internet Protocol connectivity. The new digital product offers clients endless creative possibilities as it can be used in a variety of ways, including full-screen portrait format with animation. To enhance the consumer experience, NEWAD has partnered with NIGHTLIFE Media to produce 15-second clips to be interspersed between advertisements to entertain consumers between ads. Captivating, flexible and revolutionary, digital signage allows you to tailor content specifically to your audience and reach them when they're most receptive.
Rate Card:
Available on request.
Sales Contact:
Eric Higgins, Director, Client Services, Indoor Advertising – Eastern Canada
erich@newad.com
(514) 278-3222 *289
Jerrid Grimm, Director, VP, Client Services & Regional Manager - Western Canada
jerridg@newad.com
(604) 646-1370 *237
Brian Wyatt, Executive Vice President, Business Developmentbrianw@newad.com
(780) 413-4167 *22
Jean-Philippe Leduc
Executive Vice President, Client Services
(866) 899-6685 poste 223
jeanphilippel@newad.com
Market Coverage:
NEWAD's digital network has 500 eBoards in 7 major cities across Canada (Vancouver, Edmonton, Calgary, Regina, Saskatoon, Toronto, and Montreal).
Website:
www.newad.com
ONESTOP Travel & Leisure
Network summary:
ONESTOP’S Travel and Leisure Network is a new initiative in the hospitality and travel industry reaching a very lucrative target market of business and vacation travelers. ONESTOP has created the first ever ‘live’ digital media network at hotels to reach this influential demographic with LCD screens in the hotel lobbies and conference areas. In 2007 ONESTOP deployed the first ever in-room channel.
Reach:
Minimum of 3.0 million hotel guests over 4 months
Creative Format:
Video dimension should be at least 720x540 for split
screen or 1280x540 for full wide screen
All video should be progressive video, square pixel (1:1)
Video must be delivered on CD-ROM or DVD-ROM in mpeg2 or uncompressed mov
Sales Contact:
Mike Gibbons
Director, Sales Strategy
416.646.4392
mgibbons@onestopmediagroup.com
Market Coverage:
Toronto – Hilton, Delta Chelsea, Cosmopolitan, and Pantages
Niagara-on-the-lake: Vintage Hotels
Winnipeg: Hilton
Montreal: Hilton
Quebec City - Hilton
St. John: Hilton
Website:
www.onestopmediagroup.com
ONESTOP TTC Network
Network summary:
ONESTOP’S digital TTC network offers a dynamic mix of news, sports, transit information, advertising and content features. Designed closely with the TTC, the network is an important community service, offering amber alerts, emergency override messaging, and valuable transit updates for commuters. The on-platform solution uses 40-inch LCD screens with ONESTOP’S custom hardware and software solution to offer riders and advertisers the very best in technology and aesthetic appeal. The network features news information from Citytv and CablePulse24 – Toronto’s leader in live, local and late-breaking news, as well as ONESTOP’S own mix of entertainment programming to break up the long commute most riders face each day.
Reach:
1.1 million riders; 81% of subway riders; 24% of the Toronto population weekly
Creative Format:
Video dimension should be at least 720x540 for split
screen or 1280x540 for full wide screen
all video should be progressive video, square pixel (1:1)
video must be delivered on CD-ROM or DVD-ROM in mpeg2 or uncompressed mov
Sales Contact:
Mike Gibbons
Director, Sales Strategy
416.646.4392
mgibbons@onestopmediagroup.com
Market Coverage:
Toronto
Website:
www.onestopmediagroup.com
ONTrack Network
Network summary:
A 40 year old established digital network with a reach of 98 million adults, who view horse racing throughout North America, mostly made up of high end resto-bars and Casino Racebooks supplemented with race tracks and other sports entertainment facilities. we hit 24 of Nielsens top 25 DMA's. We have over 66,000 screens which create a high impact opportunity for advertisers due the unique fact that 72% of viewers have a financial interest in the outcome of the sporting event.
Horse Racing is one of the oldest and most popular sports in America today. It has a long history and tradition ingrained in the America culture. Horse Racing is 4 times larger than MLB interims of revenue and equals the PGA in Fan base. Racing runs 364 days a year 16 hours a day.
The ONTrack Network not only goes into 840 CCTV locations in the US but our reach extends to Canada, Mexico, Asia, Australia, New Zealand and most of Europe.
We also go over the regular cable into most major markets. In New York City alone we reach over 5 million homes through local cable channels.
Reach:
73,000,000 unique visitors every year, 10 Million TV Viewers and 15 million Video Streaming viewers.
Creative Format:
Production Values: Commercials must meet generally accepted broadcast quality standards" as follows:
Resolution: 720 x 480
File Format: Mpeg 2 SD Full D1 NTSC
Aspect Ratio: 4:3 NTSC.
File Delivery Format:
Preferred:
1. Electronic file uploaded to FTP site.
Accepted but not preferred:
1. DATA DVD. Additional costs may apply if ONTrack is required to upload the data DVD to the FTP site.
2. BetaSP and digibeta tapes. No other tape formats will be accepted.
Rate Card:
Please Contact Ted Bradley CSO (Chief Sales Officer) at tbradley@ontnetwork.com or 416-931-6822
Sales Contact:
Ted Bradley
CSO Chief Sales Officer
ONTrack Network
Direct (416)-931-6822
tbradley@ontnetwork.com
Proud Member of OVAB (Out-of-home Video Advertising Bureau)
Proud Member of CODA (Canadian Out of Home Digital Association)
www.ontnetwork.com
Market Coverage:
United States, Canada, Mexico, Asia, New Zealand, Australia and most of Europe.
Website:
www.ontnetwork.com
Zoom Media
Network summary:
Zoom Media’s Digital Network is located within bars, nightclubs, restaurants and health & fitness clubs in major markets across Canada. Zoom’s Digital Network is internet-linked and all LCD screens are remotely monitored and updated to provide optimum targeted reach. By using Zoom’s profile system, advertisers can target 18-34 or females only or Adults 25-49, etc. Zoom can target based on your objectives due to the flexibility and immediacy of its wired network.
Zoom Media Digital reaches consumers in an out-of-home environment based on their lifestyle and efficiently delivers a hard to reach audience.
Reach:
2,000,000 weekly impressions. Zoom Digital has 700 screens in 4 markets.
Creative Format:
Full motion video ads run continuously in a 90 second loop. Ads are displayed full screen in 15” LCD screens. Spots can be in :15 second increments.
Rate Card:
Available upon request
Sales Contact:
Andy Querin
President & COO-Canada
Phone: 416-236-3663 x 2333
aquerin@zoommedia.com
Market Coverage:
Vancouver, Toronto, Montreal, Quebec City
Website:
www.zoommedia.com